Logo Design
Client: InMotion
Movement Coaching
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Logo design:
The client wanted a symbol to represent their Movement Coaching brand. They requested that the mark convey movement & happiness, and possibly incorporate the letters "NM" for InMotion.
The design is a combination of the letters N & M, made to look handwritten with marker. This style was used to convey movement. The tail of the M symbolizes motion, but also forms a hidden smile for happiness.
The mark drew inspiration from various forms of movement. The three peaks resemble ocean waves but also mountains, conjuring the images of surfing, hiking and other outdoor activities.
The symbol also bares resemblance to a crown. This was seen as a positive considering they are aimed at high earning professionals who value one-on-one coaching but also because of the possible branding possibilities.
We presented the tag lines "Rule Your Kingdom" and "Be a Kind Ruler". This messaging serves to remind their audience that their body is their kingdom. To take charge of your body and health, but also be kind to yourself.
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