Logo &
Web Design
Client: Clan Rayo Construction
Remodeling Construction
Brand Summary:
Clan Rayo Construction specializes in remodeling for medical offices, restaurant/retail and general office space.
Creative Brief:
Rebranding project to attract higher end medical offices and commercial projects. Including a new Logo and new Website with client portal for project updates.
Logo considerations:
Lightning Bolt
Family Business
Clean, modern aesthetic
Avoid construction logo clichés like use of tools
Client requested that a lightning bolt be incorporated into the logo to represent their last name, Rayo, which is Spanish for lightning bolt; while avoiding looking like a electric company or electrician.
They are a family business, and wanted the logo to make reference to this, but keeping a clean and modern aesthetic to appeal to the clients they want to attract.
Process:
To avoid having the logo look like an electrician or other electricity related company, it was decided to create an abstract lightning bolt instead of a more traditional design. This bolt would be blue or white instead of the common yellow thunderbolt that most associate with electricity.
To denote the fact that this is a family business, inspiration was found in European family crests or coat of arms. The royal, regal feel of these designs perfectly combine luxury and family.
Blue, a royal color, was chosen to represent trust, but also because it is one of the colors of the Colombian flag, which is the home country of the Rayo family.
